Here's how I created a comprehensive AI driven solution for internally linking a website from scratch, which had over 100,000 pages. This strategy doubled the website's traffic from approximately 700,000 daily visitors to about 1.4 million per day!

Linking all the pages on your website might sound like a no-brainer for getting your SEO game strong, but imagine trying to do that for a site with over 10,000 pages. It's like trying to organize a massive library by hand — not happening, right?

That's why I came up with a way to make this whole thing a lot easier, especially for huge sites. Think of it like organizing your music playlist into genres, then into artists, and finally into albums. For a website, we're doing something similar but with articles and topics.

Here’s the simple breakdown:

1. Find the Small Stuff: First up, we dig into the nitty-gritty topics. For a tech site, this could be super specific things like grouping all the articles together about a specific software like VSCode and internally linking them together.

2. Create Parent Hubs: Then, we group these articles into bigger buckets, or what I like to call "Parent Hubs". So, all those VSCode guides would link to a broader topic like “What is VSCode and how to use it.” Similarly, we identify all the other entities like VSCode and create topical clusters around them that are internally linked with each other hierarchically.

   

3. Build the Main Hubs: After that, we link all these buckets to a main hub. For example, all the hubs, like VSCode, Github Copilot, Sublime Text, Atom, etc., will link out to an ever broader page that could be something like "Programming Guides.”

4. Set Up the Flow: By doing this, we're basically setting up a roadmap. At the top, you've got the big signs (like "Programming Guides"), and as you go down the road, you find signs pointing to more specific spots (like "Python Tips" or "HTML Tricks").

This way, users and search engines get it. They see how everything's connected, making it easier for people to find what they need and for Google to give your site the thumbs up in search rankings. Plus, it makes your site look super organized like everything’s exactly where you expect it to be.

Now, Doing This For A HUGE Website

What I said above sounds easy and logical, except that it's a TON of work. Especially if you’re doing it manually. To even subdelegate this task, you need to find someone with prerequisites like:

1. Knowledge of your site's content to identify which articles should be linked together.
2. SEO insights to understand how internal linking impacts search ranking and user experience.
3. Finding the perfect anchor to use as internal linking
4. Attention to detail to ensure links are added correctly and consistently across thousands of pages.

I could create Detailed SOPs to train a team of junior SEOs, but instead, I decided to train an AI for this! LLMs are such powerful machines, they either already possess or can be trained for almost any kind of internal linking approach.